Who We Are

Jon Bradshaw is a highly experienced brand and business builder with over 25 years of sales, marketing, advertising and organisational development experience gained with the Mars Group, Diageo PLC, Virgin Group, Lion and Droga5.

Equally passionate about delivering tangible business results as well coaching and developing people, Jon established Brand Traction in 2012 helping businesses in both of these arenas.

He has undertaken significant projects around the world across many business sectors including; major portfolio strategy construction, brand strategy and positioning, category and brand research, segmentation studies, and has built and delivered marketing training and capability programs around the world.

Jon is also a major contributor to the Australian marketing community. He is regularly involved in the Australian Effie’s, AdSchool and the IPA. He’s a regular keynote speaker and contributor to the marketing press. In 2010 he was voted “Biggest Thinker” in the business category at the Communication Council’s inaugural “Battle of Big Thinking”. He was heralded by Ad News as one of Australia’s top ten marketers.

In his free time Jon is passionate about travel, the great outdoors and music.